Redbox: Disruptive Innovation in DVD Rentals

Case Code: BSTR359
Case Length: 14 Pages
Period: 2002-2009
Pub Date: 2010
Teaching Note: Not Available

Price: Rs.300
Organization: Redbox Automated Retail, Redbox Automated LLC
Industry: DVD Rentals, Entertainment
Countries: USA
Themes: Innovation, Business Models, Differentiation, Pricing Strategy

Abstract Case Intro 1 Case Intro 2 Excerpts

Background Note

In 2001, McDonald's Corp. (McDonald's) was on the lookout for new business opportunities and its new business development department came up with the concept of using automated kiosks, which it called the Redbox, to offer newly released DVDs on rent at its restaurants...

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